Enhanced Feature Design

Creating a new feature based on the user's need by researching the why, where, who, when during the process of moving around a local city or a new city.

Human-Centered Design

- Conducted in-depth user research to understand how Citymapper users navigate urban environments and their evolving transportation needs.

- Analyzed user demographics, behavioral shifts, and feedback to identify pain points and opportunities for engagement.

- Designed a new feature focusing on enhancing Citymapper’s usability while integrating its core values of mobility, accessibility, and fun interactions.

- Developed user personas, problem statements, and user journey maps to define challenges and solutions.

- Created wireframes and interactive prototypes, iterating based on usability testing and user feedback.

- Considered global mobility trends, climate concerns, and accessibility challenges to ensure an inclusive, future-proof design.

- Delivered a polished feature that enhances user retention, re-engages inactive users, and aligns with Citymapper’s mission to create usable, smart cities.